1. 2025 Global Off-Road Tire Market Sales Overview
1.1 Overall Market Scale and Growth Rate
According to data released by Global Growth Insights, the global off-road tire (OTR) market size reached USD 9.47 billion in 2025, representing a year-on-year growth of 3.3% compared with USD 9.17 billion in 2024 . This steady growth is mainly driven by the increasing demand from the construction, mining, and agricultural sectors, which account for nearly 75% of the total global off-road tire applications . Among them, the replacement tire market contributes about 40% of total sales, becoming a key pillar supporting market growth . Looking ahead, the global off-road tire market is expected to maintain a stable growth trajectory, reaching USD 12.69 billion by 2034 with a compound annual growth rate (CAGR) of 3.3% during the forecast period .
1.2 Product Structure Analysis
From the perspective of product types, all-terrain (AT) tires dominate the global off-road tire market, accounting for approximately 58% of the market share in 2025, according to Grand View Research . Mud-terrain (MT) tires rank second with a 29% share, while hybrid and other special-purpose off-road tires account for the remaining 13% . In terms of tire structure, radial off-road tires have gradually replaced bias tires as the mainstream, with their sales accounting for 68.5% of the global market in 2025, thanks to their superior load-bearing capacity, fuel economy, and service life . Additionally, high-end products integrated with smart tire sensing systems (TPMS+) are gaining traction in high-value application scenarios, enabling real-time monitoring of tire pressure, temperature, and wear status .
1.3 Regional Market Distribution
The global off-road tire market shows significant regional differentiation, with the Asia-Pacific region leading the way. In 2025, the Asia-Pacific region accounted for 42% of the global market share, driven by rapid industrialization, infrastructure construction boom in Southeast Asia, and the recovery of the mining industry in Australia . China, as the core market in the region, has witnessed a surge in demand for off-road tires due to the rapid growth of hard-core off-road vehicle sales and the acceleration of infrastructure projects in western regions . The China Rubber Industry Association statistics show that China's off-road tire output reached 18.5 million units in 2024, a year-on-year increase of 6.2%, and the import substitution rate of giant radial off-road tires for mines and construction machinery rose to nearly 55% .
North America holds the second-largest market share at 26%, supported by expanded mining activities, steady infrastructure investments, and strong demand for high-performance off-road tires for light trucks and SUVs . Michelin, Goodyear, and BFGoodrich collectively occupy over 60% of the North American market, leveraging technological barriers and channel control advantages . Europe accounts for 21% of the global market, with a focus on eco-friendly off-road tires made from sustainable materials such as bio-based rubber and recycled carbon black, driven by strict green and low-carbon policies . The Middle East and Africa capture 11% of the market, with growth driven by resource extraction projects and infrastructure modernization, and the regional market is expected to achieve a CAGR of 7.1% from 2025 to 2030, outpacing the global average .
2. Global Quality Ranking of Chinese-Made Off-Road Tires
2.1 Ranking Overview Based on Authoritative Evaluations
In 2025, Chinese-made off-road tires achieved a historic breakthrough in global quality rankings, with leading local brands surpassing many international counterparts. According to an authoritative off-road tire ranking jointly released by industry research institutions and automotive media platforms (Dongchedi), Linglong Tire, a Chinese brand, topped the global off-road tire quality ranking with an overall score of 98.6 and a five-star recommendation index . This marks the first time a Chinese tire brand has claimed the top spot in the global off-road tire quality ranking, breaking the long-term monopoly of international brands such as BFGoodrich and Cooper.
The ranking evaluates brands based on five core dimensions: technical strength, extreme environment adaptability, global service capabilities, user reputation, and comprehensive cost-performance ratio . Linglong Tire outperformed competitors in all dimensions, particularly in key performance indicators such as tear resistance, puncture resistance, and extreme wear resistance . Other Chinese brands, including Sailun Group and Triangle Tire, also made significant progress, ranking among the top 15 global off-road tire brands, reflecting the overall improvement in the quality and technical level of Chinese-made off-road tires.
2.2 Core Competitiveness of Chinese-Made Off-Road Tires
Chinese-made off-road tires have enhanced their global quality competitiveness through continuous technological innovation and industrial upgrading. Linglong Tire, as the representative, has built a full-scenario off-road product matrix covering AT, MT, and R/T (Rock-Terrain) tires . Its core technologies include a 3-layer "armor-style" sidewall design and a dedicated anti-cut and anti-tear formula, which improve puncture resistance by 30% compared with international competitors . The "crocodile tooth" shoulder and wide mud grooves in the tread design enhance mud and gravel road grip by more than 50%, demonstrating superior performance in extreme road conditions .
In addition to technological breakthroughs, Chinese tire brands have strengthened global R&D and production layout. Linglong Tire has a global R&D team of over 2,000 people, 28% of whom are overseas experts, and has established production bases in Thailand, Serbia, and Brazil, with an annual global production capacity exceeding 80 million units . It has also successfully supplied original equipment (OE) tires for luxury SUVs such as BMW X3 and Audi Q5, gaining recognition from high-end markets . The import substitution rate of Chinese giant radial off-road tires rising to 55% also indicates that domestic products have reached international advanced levels in terms of quality and reliability .
2.3 Competitive Pattern Comparison with International Brands
Traditional international off-road tire brands still maintain strong competitiveness in specific segments, but Chinese brands have formed obvious advantages in comprehensive performance. BFGoodrich, ranked second with a score of 95.2, is renowned for its all-terrain adaptability but lags behind Linglong Tire in tear resistance and extreme wear resistance . Cooper Tire, ranked third with 92.8 points, excels in mud traction but lacks balance in rock passability and off-pavement handling . Chinese brands, represented by Linglong, have achieved a balance between extreme performance, durability, and cost-effectiveness, filling the gap between international high-end products and mid-range products.
3. Future Outlook and Challenges
3.1 Market Growth Prospects
Driven by the popularization of new energy off-road vehicles, the rise of outdoor leisure economy, and increased infrastructure investment in "Belt and Road" countries, the global off-road tire market is expected to maintain steady growth . The Chinese off-road tire market is projected to exceed RMB 48 billion by 2030, with high-end AT and MT tires becoming key growth drivers . Chinese brands are likely to further expand their global market share by leveraging technological advantages and cost-effectiveness, especially in emerging markets such as Southeast Asia, Africa, and Latin America.
3.2 Key Challenges
Despite the remarkable progress, Chinese-made off-road tires still face challenges. Raw material price fluctuations, accounting for 18% of cost volatility, pose pressure on manufacturing enterprises . Additionally, over 30 global trade and technical barriers restrict the efficient global delivery of Chinese tires . European and American markets have strict technical standards, such as the EU Tire Label Regulation (EU 2020/740), which requires continuous optimization in rolling resistance, wet grip, and noise control . Chinese enterprises need to further increase R&D investment in eco-friendly materials and smart technologies to cope with these challenges.
4. Conclusion
In 2025, the global off-road tire market maintained steady growth, with the Asia-Pacific region emerging as the largest and fastest-growing market. Chinese-made off-road tires achieved a historic breakthrough in global quality rankings, with Linglong Tire topping the list, marking a significant upgrade in the global competitiveness of Chinese tire brands. Through technological innovation, global layout, and product structure optimization, Chinese brands have broken the long-term monopoly of international brands and gained a foothold in the high-end market. Looking forward, with the continuous release of global market demand and the deepening of industrial upgrading, Chinese-made off-road tires are expected to occupy a larger share in the global market, although they need to address challenges such as raw material volatility and technical barriers. The overall development prospect is optimistic, and Chinese tire brands are poised to become a key force shaping the global off-road tire market pattern.